Ariana: Smart location, innovative environment
Vienna has a new, smart event location since spring 2022: Ariana is located in the 22nd district and offers individually combinable event areas for conferences, congresses, trade fairs, corporate meetings, and private events. The meeting spaces occupy a total of around 1,300 m² and are suitable for events with up to 830 people. The light-drenched architecture of Armin Daneshgar and the spacious outdoor areas, some of which are covered, provide the ideal setting for every occasion. Apart from a divisible banqueting hall (675 m²) of seven meters in height and a modular space concept, the venue also offers a lobby (450 m²), a VIP lounge (136 m²) and two covered forecourts (350 m² and 450 m²). According to managing director Andrea Czernin, Ariana "created a modern place to meet in Vienna's most modern district."
Flexible, modern and safe
The new event location in Seestadt Aspern, one of the largest urban development projects in Europe, is perfectly connected by subway (about a 20-minute ride from the city center on subway line U2). The high-quality technical facilities and infrastructure of Ariana include lighting equipment with real-time control and full-area playback in a room height of seven meters, sound with acoustics developed by the sound engineering team of the Vienna Boys' Choir, perfect acoustic insulation, and a precisely controllable indoor climate. Additionally, there is a separate parking lot at the event site for guests and suppliers.
The topic of security comes high in the scheme of things: the event spaces enable compliance with the latest hygiene standards; consideration has also been given to the safe planning of visitor flows and the increased need for space in all ancillary rooms. An ultramodern ventilation system with special filters ensures healthy air inside the complex.
To cover all needs, the planning for Ariana was done in close coordination with customers, but also catering companies and event furniture suppliers. All this guarantees a highly professional handling of company celebrations, anniversaries, product presentations, conferences, exhibitions, trade fairs as well as hybrid meetings or digital live streams of all kinds.
Sleep around the corner
The nearest overnight accommodation is just a three-minute walk away from Ariana – and is also very innovative. The Dormero HoHo Wien Hotel is located in one of the world's first wooden high-rises. The 24 stories of the ground-breaking building soar 84 meters into the sky – a landmark of modern Vienna.
City of the 21st century
The location of the new event venue Ariana, Seestadt Aspern (also called aspern Seestadt), is a highly ambitious project on Vienna's urban development agenda. No less than the city of the 21st century will arise here in several phases on an area of 240 hectares – a combination of living and work, green and urban, high standards of quality, and room for individuality.
What makes Seestadt special – apart from the extensive landscaped and open areas – is its diverse use. It is intended to be a place with everything representative of modern business, work, and private life. By 2030, Seestadt Aspern should be home to 20,000 people and create 20,000 jobs. In addition to apartments and offices, commercial, scientific, research and educational quarters also find their place here. At its center is an almost five-hectare lake from which the new district takes its name. Since 2013, subway line U2 has been running directly to the city center. The starting gun for the first 6,000 residents in 2,600 homes was fired in 2014.
"Urban Lab" of Smart City Vienna and female urban planning
The new district is also an Urban Lab of Smart City Vienna, a place where new ideas, concepts, and technologies can be tested. The first building to open in 2012 was a Technology Center, which is being expanded in several phases and currently offers 14,000 m² of space for companies in the innovative technology sector. It is a Plus Energy building that generates more electricity than it consumes when fully occupied.
And Seestadt Aspern is notable for another reason: it is feminine. Roads, squares, and parks are named almost exclusively after women. Among the name-givers are the rock icon Janis Joplin, the renowned architect Zaha Hadid, and the first African winner of the Nobel Peace Prize Wangari Maathai – as well as Astrid Lindgren's heroine Pippi (Longstocking) Langstrumpf, after whom the park is named.