Equestrian statue at the Heldenplatz

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"Vienna: A pleasure doing business" campaign enters second round and celebrates premiere in the USA

The first major campaign of Meeting Destination Vienna started in spring 2021. The central communicative idea "Vienna: A pleasure doing business" picked up on those aspects that make Vienna the perfect meeting location: superb service quality, excellent infrastructure and first-class expertise. The focus was on those components that make a meeting in Vienna not only successful in terms of its content, but also enjoyable and pleasant on an emotional level. 

Initially, the campaign was successfully rolled out in the important European markets of Germany, the UK, Belgium and Switzerland. Now it's going into the second round – and overseas as well. For the first time, the campaign will also be seen in the USA, Vienna's strongest long-distance market, which is particularly important for the meetings industry. In the European markets the focus lies on digital advertisement. In the USA the campaign and therefore the Meeting Destination Vienna will also be visible via print advertisements in specialist magazines and business media.

The topics dealt with in the subjects are disseminated through information on Meeting Destination Vienna via the campaign website at https://smart4business.vienna.info/en-gb/meeting-destination-vienna-now-en. The website and the campaign are being implemented in cooperation with the Vienna Business Agency. 

Are you part of Meeting Destination Vienna and would you like to support the communication aspects of the campaign? We'd be happy to provide you with subjects to download. Please contact Marleen Pirchner: marleen.pirchner@vienna.info

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