In 2025, Vienna introduced its Visitor Economy Strategy "Optimum Tourism", centered around the concept of "Good Growth" - growth that is not bigger, but better, strengthening the city's qualities rather than exploiting them. Legacy was defined as one of several action programs to implement this strategy. Our commitment in this area is reflected in the Vienna Impact Stories.

Vienna Impact Stories - Business events with lasting impact

The Vienna Impact Stories demonstrate how congresses and business events translate the guiding principles of Optimum Tourism into practice. They make visible how Good Growth, Collaboration, and Legacy come to life in Vienna - as responsible growth, as impact through partnership, and as long-term value beyond the event itself.

Legacy - What remains after a meeting ends?

Events in Vienna already generate employment, economic value, visibility, and international innovation impulses. Legacy builds on this by creating added value that lasts beyond the event. This can include educational programs, public initiatives, health screenings, or collaborations with local institutions. The key is that an event does not simply take place - it leaves something meaningful behind.

Creating lasting impact through collaboration

Together with partners from education, healthcare, science, business, and the wider community, Vienna develops formats that make knowledge accessible, spark new ideas, and create tangible value for the people of the city. In this way, not only organizers and their delegates benefit - but also Vienna and its residents.